Privacy Policy

Overview


This policy covers the data collection and use practices of ADEQUANT Ad Exchange (“Adequant”) and website www.adequant.com

If you have any questions, comments or concerns, please contact us at info@adequant.com. Please take a few minutes to familiarize yourself with the policies that are applicable to you.
 

Adequant Privacy Policy


The following discloses the information gathering and dissemination practices of the ADEQUANT Ad Exchange(“Adequant”).

Adequant believes in all Internet users’ rights to privacy.

All information collected by the Adequant is not personally identifiable as it relates to consumers.

 
Cookies

A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website’s computer and stored on your computer’s hard drive.

The Adequant uses cookies for the purpose of tracking when an Internet user has seen an advertisement. These cookies do not and cannot serve Adequant with any personally identifiable information about the user. These cookies serve two purposes:

  1. They are used to inform Adequant whether or not an advertisement has been served to the same computer before, and if so, when the advertisement was served. These cookies are not used by Adequant to build a profile of a user’s behavior nor are they used by Adequant for the purposes of behavioral tracking or behavioral targeting.
  2. They are used to facilitate retargeting at a campaign level. Retargeting is the process of serving an ad from a particular advertiser to a user, based on the fact that the user has previously visited the advertiser’s website. Retargeting occurs within the confines of a user-to-advertiser relationship, and is not available for general targeting on the Exchange. Retargeting is not available for sensitive health-related topics.

 
Third party data

Adequant may obtain data from third party companies for the purpose of informing ad selection. This data is supplied in aggregate form and does not include any personally identifiable information (PII).

 
Opt-out

We may use third party advertising technology providers to serve advertisements and provide other services on this site and in connection with our Advertising Network. These services may include the use of web beacons, web bugs, action tags and third party cookies which read our cookies, or visa-versa, or involve the use of anonymous supplemental information (described below). To opt-out of certain behavior targeting programs not associated with Adequant, click here for the Network Advertising Initiative (NAI) opt-out tool.

 
Collection and use of non-personally identifiable information

All information shared with both advertisers and publishers within the Adequant is done so in an aggregate fashion. This data is not linked to any form of personally identifiable information.

 
Data retention

The unique user identification number, associated with when and how many times an individual has seen an advertisement, is deleted after 90 days of user inactivity. These unique IDs are not tied to any personally identifiable information. Aggregated statistical information, such as the popularity of an advertiser campaign, will be retained as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Log files are created to analyze trends, keep track of user movement in the aggregate and gather broad demographic information for aggregate use. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp. IP addresses, etc. are not linked to personally identifiable information. Log file data may be retained for up to a maximum period of eighteen months.

 
Collection and use of personally identifiable information by advertisers

Adequant advertisers may collect personally identifiable information on their own websites. These details provided directly by the individual Internet user in the form of online order forms, contests, or otherwise through the advertiser’s website, are not visible to Adequant. This personally identifiable information collected by the advertiser is subject to the privacy policy of the individual advertiser involved.

 
Online behavioral advertising

Adequant does not engage in any form of distribution or sale of personally identifiable information to third parties for their own promotional use, including but not limited to, names, email/postal addresses, and phone numbers.

 
Cookies

Adequant  uses both session and persistent cookies on our website. These are needed for site navigation and to perform aggregate analysis of what is viewed on our site.

 
Collection and use of non-personally identifiable information

Adequant uses log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. Log file data may be retained for up to a maximum period of twelve months.

 
Collection and use of personally identifiable information

Registering to create an Adequant account, either as an advertiser or a publisher, requires the submission of personally identifiable information to our company. This can include your full name, mailing and/or billing address, email address, company name, and website URL. We use this information to service your accounts and respond to inquiries. Communications with our service users are related to the Advertising Exchange. We hold all such information submitted in strict confidence. Under no circumstances will a user’s email address, mailing address, phone number, or other personally identifiable information be sold to, supplied to, or otherwise made available to any third party. Registered members who wish to update or correct their personal information can contact us at info@adequant.com.

 
Retention of data collected through our website

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at info@adequant.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

 
Security

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure.

Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our website, please contact us at info@adequant.com.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our website.

 
Changes to this privacy policy

Adequant may find it necessary to update this Privacy Policy from time to time. Any changes will be posted on this site. Except as otherwise required by law, any modifications made to this Privacy Policy will not materially affect the privacy of data collected by Adequant prior to the effective date of the policy change.

 
Contact us

To inquire about privacy concerns, please contact Index Exchange by email info@adequant.com.

  

Updated on November 12, 2015